I grew up in the woods and on the water of Northwest Alabama. Her roots run deep in the soil of Northeast Mississippi. We met on the Tennessee river, near the border of these two states, and we began a life together that revolved around time spent outdoors.
We both work full-time jobs, have bills, three kids, and have commitments just like everyone else. We wanted to bring the love that we have for the outdoors to everyone else, at prices that beat or rival any national chain. We believe that offering products at lower prices will help everyone achieve their goal of spending more time in the outdoors.